Behavioral Based Email Marketing: Linear Progression Copy
When it comes to email marketing, here’s what doesn’t work… spam. In fact, because of this, many businesses fail to ever even consider email marketing. They don’t want to be labeled as another spammer....
View ArticleThe Business Deal You Don’t Do
The business deal you don’t do will never kill you. Just because you can, doesn’t mean you should. You grow by saying no.
View ArticleHave Great Client Meetings in These 12 Unexpected Places
Holding meetings with clients is a given. At some point just about all entrepreneurs need to meet with their client. But where you meet can make a big difference. So it’s time to challenge yourself and...
View ArticleAlways Have These 6 Contractors At The Ready
You land a big new project and need expertise and staff that you don’t currently have. No small business can afford an army of employees just sitting around waiting for the next big project, so you...
View Article7 Steps To Get Your Company Acquired For Big Bucks
I’ve sold two companies, and the sales were vastly different experiences, with wildly different results. When I was approached about the sale of my first company, I wasn’t looking to sell. I loved...
View Article6 Tips For Writing A Highly Persuasive Proposal
Whether you’re selling something that costs $1000 or $100,000, putting together a compelling proposal is time consuming and can be intimidating. Writing that proposal, though, and taking the time to...
View ArticleHow To Know If Your Business Idea Is A Good One
It is likely the most common question I hear: “How do I know of my business idea is a good one?” That question is usually followed up with, “Would you buy it?” That second question sucks, and hurts...
View ArticleUnselling Is On The Rise
It is human nature to crave that which is exclusive – reserved only for a certain few. Knowing that a product is in limited supply, or only offered to certain highly-regarded customers makes us eager...
View Article6 Ways To Make Your Business Look Bigger Than It Really Is
It was one of the first school yard tricks I learned. Puff up my chest by holding in my breath, spread my spindly arms out super wide, and walk on my tippy toes without looking like I was walking on...
View ArticleIncrease Your Close Rate By 25% With This Killer Sales Technique
I originally started the introduction to this article by explaining to you that my industry is soooooo competitive. It is…truly. I’m an author, and any time I’m pitching a new book, there are...
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